Prior work at OMSE · 2019 · Co-creative direction

For Printworks London's AW19 season, outdoor posters became the entry point to a world of 3D typography in augmented reality, built on the printing-press idea behind the venue's identity, through a custom iOS and Android app.

Printworks AW19

Typographic posters that come alive in AR.

ARiOSAndroid3D type
Printworks AW19 billboard on a London street

 

Outdoor, London.

Printworks AW19 poster

 

Season poster.

The work

A campaign that joined traditional outdoor media with augmented reality: a series of typographic posters that people could experience in 3D through a custom app for iOS and Android. First- and second-round tickets for the season sold out before the full line-up was announced.

Produced at OMSE. Creative direction by Briton Smith and James Kape; 3D and development by Ben Chan; design by Malone Chen. Case study at OMSE